The WalesLink Artisan Interview

You are a master of your craft, not a marketer. We know that writing about your own business is often the hardest part of the job. You’re too close to it, and it’s easy to downplay just how much work goes into what you do.

That is why we built this interview. We don’t want you to write a glossy “About Us” page. We want the messy, honest, behind-the-scenes reality of your business.

Here is how it works:

Choose Your Vibe: Select the ONE identity below that fits your business best.
Spill the Beans: Answer the four specific questions that appear. Don’t worry about spelling, grammar, or sounding “professional.” Bullet points, rants, and raw honesty are highly encouraged.
We Do the Rest: Our editorial team will take your raw notes and translate them into a premium, beautifully written profile for WalesLink.com.

Please do NOT write marketing fluff. Tell us what actually happens on a Tuesday.

Artisan Interview

First Name

Last Name

Business Name

What is your Core Identity? (Choose the one Vibe that fits you best)

The Craft & Obsession (Focus on our methods and hard work)

The Stand & Standards (Focus on how we differ from mass-production)

The Connection & Local (Focus on our Welsh roots and community)

The Straight Talk (Focus on raw honesty and no-nonsense quality)

The Shortcut: What’s the one part of your process where others might cut corners, but you’d never dream of it?

The Investment: What’s the one material or tool you spend way too much money on just because it makes the product 'right'?

The 'Mess Up': If you were training a beginner, what’s the one thing they’d definitely ruin on their first day?

The Hidden Detail: What’s a tiny detail in your work that most customers don’t see, but you take immense pride in?

The Supermarket Test: If a massive corporation tried to copy exactly what you do, why would they fail miserably?

The Industry Lie: What’s a "myth" in your industry that you wish customers would stop falling for?

The Scalability Wall: What part of your business can’t be automated or "scaled up" without losing its soul?

The Pet Peeve: What’s one thing your competitors do that makes you roll your eyes?

The Origin Story: What was the specific "I can do this better" moment that forced you to start this business?

The "Regular": When a long-time customer walks in, what do they usually ask for before they even see a menu or price list?

The Wales Factor: If you moved this business to London or New York tomorrow, what’s the one thing it would lose instantly?

The Extra Mile: What’s the weirdest or most "above and beyond" thing you’ve done for a local customer?

The "Not For You": Who is your product not for? (Who should probably just go to a big chain instead?)

The Hard Question: What’s the toughest question a skeptical customer has asked you, and what was your honest answer?

The Desert Island Choice: If you could only sell one thing you make for the rest of your life, which would it be and why?

The Reality Check: What is the absolute hardest, least glamorous part of your day-to-day job?